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Ouch @kennethcole

February 3, 2011

Kenneth Cole TweetThis morning the popular clothing designer Kenneth Cole innocently tweeted the following:  “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at -KC”

I totally understand what they were trying to do and using social media does allow your brand to take a more casual tone.  BUT this situation is a little to fresh in everyone’s mind and a little to sensitive.  This one little tweet will be costing Kenneth Cole A LOT in damage control.  So far they have only posted one other tweet in the their defense,  but I am curious to see how they proceed the rest of the day.

This is a great example of how social media can get your brand noticed in the wrong way and how it needs to be taken seriously.  If you leave your social media responsibilities in the hands of someone who doesn’t understand your brand or audience you may have a PR disaster on your hands.

Lesson – use political and current event references sparingly/tastefully in social media when concerning your brand.  The up side for Kenneth Cole, you will go down in Social Media 2011 history of what NOT to do!

2 Comments leave one →
  1. November 13, 2012 10:15 pm

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  2. May 13, 2013 7:44 pm

    Yes! Finally someone writes about too.

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