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Social Media Working For You

November 2, 2010

Dilbert.com

If you are a pioneer in the world of Social Media Marketing you’ve probably had a review like the one above before and maybe you’ve been fortunate enough to turn it into a job.  But what if you’re not a communications professional at all, how can you use Social Media to your advantage?

Whether you are employed and searching for a promotion/another job, employed and happy (you are a rare bread in today’s market place) or unemployed and job searching, Social Media can be a very powerful tool for you if used wisely.

Here are a few quick tips for using some of the major networks to your advantage.

LinkedIn – Use Linked in to research companies that you are interested.   Most tech-forward or large companies are going to have a page which will give you a pretty good impression of what the employees are like and their turn over rate.  Maybe someone has just left your dream company who does exactly what you want to do and following them on LinkedIn will be a great place to find that information out.  It is a obvious place to go when job searching, but don’t forget to keep giving to the community once you’ve landed that dream job.  If you’re looking to build your LinkedIn network, feel free to connect with Terry.

YouTube – Why wait till you get an interview for employers to see your smiling, confident face?  Use YouTube to create a video resume.  Below is one that Terry created.  This is a great way to put a name with a face and stand out.  If you need help creating your own video resume,  just e-mail Terry, she has mad editing skills.

Facebook –  We’ve all heard the horror stories of people being fired over what they post on Facebook and it is not a secret when job searching (or wanting to keep your job) to keep your profile professional and clean.  These are just precautions, but here is a tip to actually use Facebook to generate a job or networking lead.  Organize your friends list.  Most likely you have friends on Facebook ranging from your kindergarten best friend, to your coworkers.  Break them down into categories and create a friends list for each one.  Then tailor a polite networking letter to each group.  This is a friendly and non-aggressive way to let the people in your life who you don’t have daily face time with know that you’re looking for opportunities.    Remember never ask for a job and always give more than you get.  If you need help writing networking letters or more ideas of what to write just e-mail Terry.

Twitter – I think some people overlook Twitter in a job search and that is a mistake.  If you aren’t Tweeting, no better time to start.  Fill the list of people you follow with professionals, organizations and publications  in your industry.  It is a great way to make connections and stay up on current trends within your industry.  Don’t be afraid to interact with these new found connections, you never know what will happen.  To help get you started, just follow Terry.

These are just a few of the many ways you can use Social Media in your job search.  Have any of you had success with Social Media in a job search?  Have you had a horror story?  Please feel free to comment and share.

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